PUBLIC RELATIONS & STRATEGIC COMMUNICATIONS
We work with clients to ensure their work in Africa and Diaspora communities rises above the noise and shows their concrete impact to the right audiences. We help to define communication objectives, clarify target audiences, execute effective campaigns, and craft key messages that strategically align with their business goals and desired impact.
SOCIAL IMPACT ADVISORY & RESEARCH
Working with our clients to understand their business and development needs, we leverage our vast network, our on-the-ground presence in African and Diaspora communities. Our expertise in quantitative and qualitative research presents cutting-edge insights on Africa’s emerging markets and the global landscape.
Our Impact Areas
Our clients and partners advocate for the most pressing issues across Africa and in the diaspora today, including:
ICT & Innovation
Clean water access
Women’s rights and leadership
Education
Climate change
Poverty & Economic Development
Technology
Diaspora engagement
Infrastructure
Social entrepreneurship
Global Health
Global Cities
Youth Empowerment
STEM
Rural Development
Our Expertise
Education
Baobab has a combined 360 perspective on education systems in the US and across Africa. From policy to curriculum development to edtech solutions in informal and formal settings, our team boasts a multicultural perspective on education policy and business.
We have advised foundations, NGOs, universities and K-12 institutions, helping them produce cutting-edge reports, EdTech solutions and innovative programs that foster 21st century skills. Baobab Consulting also executes its own educational programs, including learning journeys in Senegal and online Wolof language courses.
Read more Report on “Planning for the future”
Technology
Baobab’s experts advise nonprofits and companies alike on how to use technology for research, educational outcomes and communications to drive business growth and social impact. Our team members have worked for major Fortune 500 companies and capitalized on key experience that will help our clients on their digital transformation. We have designed and deployed a digital training platform for one of the largest foundations in the world and frequently train international organizations on adapting technology into their workstream.
See the Open Society Foundation’s Online Drug Policy Course.
The Future of Work
As a company that has been built leveraging remote work and technology, we have become thought leaders in the future of work, particularly in African contexts. We understand the tools and technology to convene key global stakeholders to disseminate key messages to achieve organizational goals. Baobab experts are at the forefront of efforts to advise institutions and build bespoke solutions to advance the public’s understanding of new work dynamics between Africa and the world.
Entrepreneurship
Baobab’s experts are globally renowned for their roles in local, national, and international entrepreneurship ecosystems.
We also support and advise African SMEs to help scale their businesses and raise funds. Our overall network of ecosystem players and our ability to convene top experts in business, policy, government, and academia, both on the continent and the diaspora, give us a unique position in the market to provide a range of services aimed at entrepreneurs and investors looking to expand their footprint in Africa.